Search Engine Optimization
Having a great-looking website just isn't enough today. The goal to having a website is so people will visit it! Every website is different and will attract different audiences. The trick is to get the traffic you want to your website.
Keywords are important. If you have a business in Halifax that sells mattresses, you want keywords like "mattress halifax" in your site. The best thing is to put yourself in the place of someone doing a search online. You don't want your site to come up in a search for "hair salon halifax" because there's a good chance the person won't visit your site because they are looking for a hair salon, not mattresses.
Localization is also important to rank your website. If you have a business in Halifax, then you want to make sure that "halifax" is a part of your keywords. Adding your site to local business directories also helps your ranking.
Site Popularity plays a large role in where your site appears in search engines. The more sites you have linking to your site, the more popular your site is! If 2 sites are competing for the same keywords, but one site has more links to it, then the site with more links will appear ahead of the site with less links.
We have many other ways to improve the ranking of your site besides the ones mentioned above. We can't tell you all of our trade secrets because they are in-depth and more complex, but give results.
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|Websites with a back-end database or online application. If your website needs to go to the next level then you should read this first!|
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|SEO! Get your site ranked in the major search engines with the keywords pertaining to your business!|
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